Take-back without data is a cost. Take-back with data is a marketing channel — one that captures emails, rewards customers, and generates product insights at a fraction of paid media cost.
Wondering who we are and what we do?
Hear from Co-Founder and CEO Tim Lee
"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well in terms of building loyalty and repeat visits."
"What makes this data valuable is not just transparency, but control. For the first time, we can link consumer returns at retail directly to operational circular outcomes."
"The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs."
"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."
A customer walks into a store, places a worn product into a collection box, and leaves. The store ships the box to a recycler. No email captured. No product data. No follow-up. Just a logistics cost — while the same retailer spends €12–31 per email through paid channels.
The customer walks out. No email. No product record. No follow-up. The retailer bears the operational cost and receives nothing measurable in return.
The recycler receives aggregate weight with no advance knowledge of contents. The brand has zero visibility — no data on which products were returned, where, or in what condition.
EPR, CSRD, and Digital Product Passport regulations require product-level data that anonymous collection cannot provide. The gap between compliance and intelligence is growing.
Every customer who returns a product is in an active repurchase window. They're in your store, demonstrating brand loyalty through ownership, and self-selecting into a replacement consideration.
The gap is not between compliance and non-compliance. The gap is between compliance and intelligence. Retailers are spending money on take-back programmes that generate no commercial value and no usable data.
No app download. No staff involvement. No IT integration required to start. The customer scans a poster in-store, provides their email, selects their product, and receives a reward — all on their own phone.
Poster in-store. Mobile web — no app download. Works on any smartphone.
Explicit consent. Verified. GDPR-compliant. The subscriber is captured with a clear audit trail.
AI identifies brand, model, and category from a photo of the worn product. 92% accuracy on live deployments.
Subscriber in your list with product data attached. Discount issued. Repurchase window open.
Comparing take-back email cost to paid social cost understates the case — because the leads are not equivalent. A take-back email is not a cheaper version of a paid social lead. It is a categorically different asset. The take-back customer arrived in-store, demonstrated brand loyalty through ownership, and is self-selecting into a repurchase consideration window. These signals are structural to the mechanic, not an outcome of spend.
| Signal | Take-back | Paid social | Popup | Loyalty |
|---|---|---|---|---|
| Verified in-store visit | ✓ | ✗ | ✗ | ~ |
| Known product owned | ✓ | ✗ | ✗ | ~ |
| Active replacement window | ✓ | ✗ | ✗ | ✗ |
| Discount issued at capture | ✓ | ✗ | ~ | ✗ |
| Product-level segmentation | ✓ | ✗ | ✗ | ✗ |
| Compliance value (EPR/CSRD) | ✓ | ✗ | ✗ | ✗ |
The platform sits at the intersection of retailers, recyclers, and brands — serving each with the data they need from a single 20-second interaction.
A new owned channel that captures emails with product data at a fraction of paid media cost. Every take-back is a first-party data point with purchase intent built in.
Auditable take-back data for CSRD and EPR reporting. Product-level traceability from customer take-back to circular outcome.
Retailers are already running take-back for compliance. The platform doesn't add cost to compliance — it adds return to a cost they are already bearing.
One platform fee covers all your retail clients, all product types, unlimited stores. Give your retail clients a free customer engagement app as part of your service.
Access lifecycle data, category benchmarking, and sustainability metrics across retailers — through the retail media layer.
One conversation. Let's see if it's a fit.
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