Live in stores across the Netherlands

Your in-store collection programme is a customer acquisition channel.

Capture verified customer emails and product data the moment someone brings back an item in your store. Reward them. Sell to them again. At €1–3 per email.

Two customers in conversation beside an in-store product collection display at a Dutch retail store
€1–3
Cost per email
20s
Interaction time
92%
AI accuracy

Every year, customers bring thousands of used products back to the stores that sold them. Almost none of those customers leave a name. Almost none of those products leave a record. The transaction is invisible by design.

What is actually leaving the store

EU residents generate 16 kg of textile waste per person per year. 82% of it is post-consumer. Almost all of it leaves the retail relationship the moment it enters the home. The customer who brings it back is the one you want.

What is Utilitarian?

A platform for retail stores. A customer brings back a returned item, scans a QR code on a poster, and gets a reward. You get their email, the product they brought back, and an audit-ready record of where it goes next. All in 20 seconds. No hardware. No app. No IT project.

Interior of Runnersworld Eindhoven, a Dutch running specialty retailer, showing the in-store collection point near the till

Runnersworld Eindhoven, Netherlands.

Already working with
INTERSPORT Runnersworld EK Sport FastFeetGrinded

One QR code. Five things happen.

No app download. No staff training. The customer scans a poster, the platform handles the rest, and the value flows back into your CRM.

01

Customer brings back a returned item.

They scan one QR code at the counter. No app download, no staff training needed.

02

They get a reward on the spot.

A discount or store credit, your choice. Issued instantly. The customer leaves happy.

03

You get their email and the product data.

Captured with consent. Goes straight into your CRM.

04

The product moves to recycling, with traceability.

Full visibility on where it went. Audit-ready when the sustainability team asks, or when EPR schemes start asking for brand-level evidence.

05

You use that email to sell again.

Send a targeted offer or loyalty reward. The collection moment paid for itself.

20s
per customer interaction
€1–3
cost per email captured
4 weeks
from sign-up to live in store

A different category of lead

An in-store take-back is a different category of lead. The customer walked in. They own your product. They are in a replacement-consideration window. They handed you their email at the moment of highest intent.

SignalIn-store collectionPaid socialPopupLoyalty
Verified in-store visit~
Known product owned~
Active replacement window
Discount issued at capture~
Product-level segmentation
Cost per verified consumer email
In-store collection€1–3
plus product data, in-store visit, replacement intent
Paid social (Meta, Instagram)€12–25
Email only
Website popup€18–31
Email only

Sources: DMA / Litmus 2024, Opensend 2025, WordStream 2025, internal deployment data.

Before and after take-back

Without the platform, the customer walks in, walks out anonymous, and leaves no record. With the platform, the same interaction generates a verified email, a product record, and a sellable lead.

Without the platform
Product gets thrown away or shipped to a recycler with no record
You absorb the cost of collection and get nothing measurable back
The customer walks out anonymous
No follow-up. No data. No second sale.
With the platform
Product is routed to recycling with a full audit trail
You capture the customer’s email at €1–3 per address
The customer leaves with a reward and a reason to come back
Product-level data flows into your CRM, ready for the next campaign

What are you leaving on the table?

Drag the sliders. The numbers update instantly. Then book a 20-minute walkthrough with your figures.

Tell us about your stores.

Three sliders. No form. No submit button.

Number of stores 5
Bring-backs per store per month 30
Average order value €120
113New emails per month
€54KAnnual subscriber value
€39KAnnual re-engagement margin
€1–3In-store collection
€12+Paid social
€18–31Website popups

Numbers are based on industry benchmarks (DMA / Litmus 2024) and our own deployment data. Your figures will vary by store, category, and average order value.

Nine Dutch stores. Six months. 1000+ customers.

A six-month pilot across Runnersworld and INTERSPORT stores in the Netherlands, including the launch of The Loop circular concept store. 1000+ customers participated. 1500+ scans with product-level data. Email capture at €1–3 per address.

Wall of running shoes on display at Runnersworld Eindhoven, Netherlands Runnersworld Eindhoven

5-store pilot to 9-store ongoing deployment. 1,000+ customers. 1,500+ scans. 12-month customer commitment.

Read the full case study
1000+customers participated
€1–3Cost per email
0changes to store operations
“We even see customers coming back specifically to hand in their shoes and collect their reward. The system is working very well in terms of building loyalty and repeat visits.” Rowen Slagter-Pormes, Management, Runnersworld Hoorn

Proven in stores, with real customers.

“What makes this data valuable is not just transparency, but control. For the first time, we can link in-store collection directly to operational circular outcomes.”
Danny Pormes
CEO, FastFeetGrinded
“The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs.”
Ron Bruinenberg
Retail & Expansion, EK Netherlands
“The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes.”
Wim
Entrepreneur, Intersport Ermelo

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