Capture customer emails and product-level data the moment someone brings back a worn product. Reward them. Sell to them again. At a fraction of paid media cost.
A platform for retail stores. A customer brings back a worn product, scans a QR code on a poster, and gets a reward. You get their email, the product they brought back, and an audit-ready record of where it goes next. All in 20 seconds. No hardware. No app. No IT project.
Runnersworld Eindhoven, Netherlands.
No app download. No staff training. The customer scans a poster, the platform handles the rest, and the value flows back into your CRM.
They scan one QR code at the counter. No app download, no staff training needed.
A discount or store credit, your choice. Issued instantly. The customer leaves happy.
Captured with consent. Goes straight into your CRM.
Full visibility on where it went. Audit-ready when the sustainability team asks.
Send a targeted offer or loyalty reward. The collection moment paid for itself.
A customer who brought a product back to your store is not the same as a click on an Instagram ad. They walked in. They own one of your products. They’re standing in a replacement-consideration window. They handed you their email at the moment of highest intent.
| Signal | In-store collection | Paid social | Popup | Loyalty |
|---|---|---|---|---|
| Verified in-store visit | ✓ | ✗ | ✗ | ~ |
| Known product owned | ✓ | ✗ | ✗ | ~ |
| Active replacement window | ✓ | ✗ | ✗ | ✗ |
| Discount issued at capture | ✓ | ✗ | ~ | ✗ |
| Product-level segmentation | ✓ | ✗ | ✗ | ✗ |
Drag the sliders. The numbers update instantly. Then book a 20-minute walkthrough with your figures.
Three sliders. No form. No submit button.
Numbers are based on industry benchmarks (DMA / Litmus 2024) and our own deployment data. Your figures will vary by store, category, and average order value.
A five-month pilot across Runnersworld and INTERSPORT stores in the Netherlands, including the launch of The Loop circular concept store. 600+ customers participated. 750+ pairs scanned with product-level data. Email capture at €1 to 3 per address.
In the first season, customers started arriving at the store with the explicit purpose of bringing back worn shoes and collecting their reward. The collection point became a loyalty driver in its own right.
Read the full case study“What makes this data valuable is not just transparency, but control. For the first time, we can link in-store collection directly to operational circular outcomes.”
“The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs.”
“The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes.”
20 minutes. We’ll show you the numbers for your stores.