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For Marketing & CRM Teams

Your take-back programme already knows who's ready to buy. You're just not capturing it.

Every customer who brings in a worn-out product is in an active repurchase window — they've outgrown a shoe, worn through a jacket, finished a season. They're in your store. They're ready to spend. Right now they walk out with no email captured, no discount issued, no data.

Utilitarian closes that loop in 20 seconds. QR scan. Email. Product selection. Reward. Done.

What you capture at each take-back
Email address
Opt-in, verified, high-intent
Product data
Brand · model · category
Store + timestamp
Location & date of take-back
Repurchase signal
Discount issued · window open
€3.25
cost per subscriber · all signals included
Live in INTERSPORT RunnersWorld EK Sport
The signal you're missing

No paid channel gets you this combination.

Paid social gives you reach. Website popups give you email. Loyalty programmes give you repeat visit data. None of them give you all five signals simultaneously — and none of them do it with a customer who's already standing in your store, in an active replacement cycle.

The take-back customer isn't a cold lead you need to warm up. They're a buyer with a known product history who has walked in specifically because they need a replacement. The signal is baked into the act of returning.

Signal Take-back Paid social Popup
Verified in-store visit ✓ ✕ ~
Known product owned ✓ ✕ ✕
Active replacement window ✓ ✕ ✕
Discount issued at capture ✓ ✕ ~
Category segmentation ✓ ~ ✕
✓ Reliably captured  ~ Partial / inferred  ✕ Not available
 
The numbers per store

What one store generates per month.

Conservative figures drawn from live programme data and industry benchmarks. Scale linearly with your store network.

37.5
emails captured per store per month — with full product data
€3.25
all-in cost per subscriber including platform and discount
€40+
annual subscriber value — DMA/Litmus benchmark for retail email
Why the €40 figure is conservative for take-back lists

The €40 annual subscriber value benchmark applies to an average retail email list. The take-back subscriber brings verifiable in-store presence, an open repurchase window, and a brand/model history that no other acquisition channel provides. Segmented and triggered correctly, this list should outperform average benchmarks — not match them.

How It Works

QR scan. Email. Product. Reward. 20 seconds.

No app download. No staff involvement. No IT integration. The subscriber lands in your CRM automatically — with product data attached and a discount already issued.

01
QR scan
Poster in-store. Mobile web — no app download.
02
Email opt-in
Explicit consent. Verified. GDPR-compliant.
03
Product select
Brand, model, category captured at the point of take-back.
04
CRM + reward
Subscriber in your list. Discount issued. Repurchase window open.
CRM integration:
Works standalone with CSV export, or integrates with your existing CRM via API. No native integration required to start.
What Retailers Report

The repeat visit signal is real.

"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well in terms of building loyalty and repeat visits."
Rowen Slagter-Pormes · Management, RunnersWorld Hoorn
Inside a sporting goods store
"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."
Wim · Entrepreneur, Intersport Ermelo
"The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs."
Ron Bruinenberg · Retail & Expansion, EK Netherlands

Questions marketing teams ask

"We already capture emails at checkout — how is this different?"
Checkout capture gives you an email. Take-back gives you an email with product history, a confirmed replacement need, and a discount already issued. The subscriber profile is fundamentally richer — and the moment of capture is higher-intent than a transaction prompt.
"Will this integrate with our email platform / CRM?"
Yes. Subscriber data is available via CSV export on your own schedule, or via API for direct CRM integration. You can start with export-based workflows on day one and build native integration later — no IT project required to get value from the programme.
"How many take-backs does our store actually do?"
That varies by footfall and programme visibility. We'll look at your actual store data during onboarding and set realistic capture targets before launch. The programme is designed to build volume over time as customer awareness grows.
"What does GDPR compliance look like?"
The customer explicitly opts in during the QR flow — consent is captured and timestamped at the point of submission. Data is stored in compliance with GDPR. You receive clean, consent-confirmed subscriber records with audit trail. We don't sell or share subscriber data with third parties.
 

See what your stores could be capturing.

We'll build the ROI model for your store network — cost-per-subscriber, projected capture volume, and what a four-week deployment looks like.

Book a Demo →