For Retail Leaders & Commercial Directors

You're already running take-back. Right now it's a cost line. It doesn't have to be.

One poster per store. A 20-second customer interaction. Your marketing team gets a new email channel with product data attached. Your ESG team gets CSRD-ready traceability. No new budget line. No change to store operations.

EPR and CSRD mean take-back is happening in your stores regardless. The only question is what you get back from it.

See the business case → Book a Demo

What one programme delivers

For Marketing

€3.25

cost per email · with brand & product data attached

For ESG

CSRD + EPR

product-level traceability · auditable from day one

For Operations

A poster

~20 seconds · no app · no staff training · no IT

Live in INTERSPORT RunnersWorld EK Sport

The commercial reframe

Take-back is a compliance obligation. It's also the most overlooked acquisition channel in your stores.

EPR and CSRD requirements mean retailers are running — or about to run — take-back programmes regardless of commercial case. Products come in, go to a recycler, a weight figure comes back. No email. No data. No follow-up. A logistics cost with nothing attached to it.

The question isn't whether to run take-back. The question is what you get back from a moment you're already bearing the cost of.

Without Utilitarian

✕ Customer data lost at the counter

✕ No incentive issued, no loyalty signal

✕ Weight figure only — not CSRD-grade

✕ Compliance cost with no commercial return

With Utilitarian

✓ Email + product data captured at the counter

✓ Discount issued, repurchase window triggered

✓ Product-level traceability, CSRD & EPR ready

✓ Compliance cost becomes acquisition budget

The Numbers

What this looks like for a 50-store chain.

Conservative figures drawn from live programme data and industry benchmarks. We'll model the specific numbers for your network.

22,500

emails captured per year — with brand, model, and category attached

€3.25

cost per email, all-in — with product data attached

€900k

attributable subscriber value per year at €40/subscriber (DMA/Litmus benchmark)

The subscriber value generated by a well-run take-back programme significantly exceeds the cost of running it — with CSRD-ready compliance data included at no extra effort.

Sources: INTERSPORT AOV data, Opensend 2025 redemption benchmarks, DMA/Litmus 2024 subscriber value.

How It Works

A poster. A 20-second interaction. Two business cases solved.

No hardware. No app download. No IT integration. No staff training. The customer self-serves. Your data flows automatically.

Customer scans

QR code on in-store poster. Opens on mobile web — no app download.

Email + product

Takes a photo of the product. Confirms brand. Enters email. ~20 seconds total.

Reward issued

Discount code delivered instantly. Configurable — cash off, loyalty points, voucher.

Data flows

Subscriber enters your CRM. CSRD/EPR data logged. Store-level dashboard updated.

Deployment

4 weeks

Store effort

Zero

IT required

None

Scale

3–1,500

Interaction

~20 sec

What Retailers Say

Simple to run. Proven in-store.

"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well in terms of building loyalty and repeat visits."

Rowen Slagter-Pormes · Management, RunnersWorld Hoorn

Inside a sporting goods store with take-back programme

"The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs."

Ron Bruinenberg · Retail & Expansion, EK Netherlands

"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."

Wim · Entrepreneur, Intersport Ermelo

Questions retail leaders ask

"My stores are already stretched. We can't add more work."

Store teams don't do anything differently. The customer scans a QR code on a poster, self-serves on their phone, and hands in the product as they already do. No staff training, no new process, no device to manage.

"We tried a sustainability programme before and it didn't stick."

Most sustainability programmes fail because they create operational complexity without demonstrating commercial return. This one deploys with a poster refresh and generates measurable marketing ROI from day one. When a programme pays for itself, it earns ongoing support rather than relying on goodwill.

"How does this scale to 100+ stores?"

There's no hardware, no app, and no per-store configuration. Scaling from 3 to 1,500 stores means printing more posters. The platform handles multi-store data, store-level reporting, and centralised programme management out of the box.

"Is this a sustainability project or a marketing project?"

It's both — and that's the point. One interaction delivers an email subscriber for marketing and auditable take-back data for ESG. You don't need two budgets, two vendors, or two programmes. The commercial return justifies the sustainability investment.

"What's the cost for our size of network?"

Pricing scales with store count. We'll model the specific numbers for your network before the first conversation — including a proof-of-concept option for a single store if you want to validate the programme before rolling out.

See the business case for your store network

We'll model the cost-per-email, subscriber value, and programme design for your specific retail environment — and show you what four weeks to deployment looks like.

Book a Demo →