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Repair Gets the Spotlight. Take-Back Gets the Leftovers. That's a Problem

by Tim Lee
on Mar 3, 2026 12:56:41 AM

"Our sustainability strategy is focused on repair." I hear this regularly from brand sustainability teams — and I understand the appeal. Repair is tangible, visual, and easy to communicate. A ...

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Mar 3, 2026 12:56:41 AM • 6 min read

Customer handing worn trail running shoes to store associate in a modern running store — in-store take-back in action

Repair Gets the Spotlight. Take-Back Gets the Leftovers. That's a Problem

By Tim Lee

Feb 22, 2026 3:55:35 AM • 4 min read

The take-back counter is outperforming your paid social. You just haven't captured it yet.

By Tim Lee

Feb 11, 2026 12:39:08 PM • 6 min read

The Economics of Waste: How Fashion Normalised Destruction — and Why Brands and Retailers Now Share the Burden

By Tim Lee

Feb 2, 2026 2:03:22 PM • 2 min read

Scaling Impact Means Getting Over the Consumption Dilemma

By Tim Lee

Jan 27, 2026 6:14:52 PM • 3 min read

Turning In-Store Shoe Take-Back Into Customer Connection: A Case Study from the Netherlands

By Tim Lee

Jan 15, 2026 8:30:01 AM • 2 min read

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Repair Gets the Spotlight. Take-Back Gets the Leftovers. That's a Problem

Subscribe Here!

Repair Gets the Spotlight. Take-Back Gets the Leftovers. That's a Problem

The take-back counter is outperforming your paid social. You just haven't captured it yet.

The Economics of Waste: How Fashion Normalised Destruction — and Why Brands and Retailers Now Share the Burden

Scaling Impact Means Getting Over the Consumption Dilemma

Turning In-Store Shoe Take-Back Into Customer Connection: A Case Study from the Netherlands

The Final Shift: Circularity as Operating Model

Reuse vs Waste: Decide Where It Goes — and Prove It

Take-back that customers actually use

Build the product data spine now — or chase fixes later

2026: the year Europe’s textile circular economy gets real