Tim Lee founded Utilitarian to solve a challenge he saw again and again — brands and retailers wanting to meet their sustainability goals, but missing the connection with the customers who could help them get there. Starting in Australia and now based in the Netherlands, Tim has spent years learning how to make the “right thing” the easy thing, building systems that turn product returns into loyalty, measurable impact, and real data. He’s passionate about working with the system, not against it, and believes the circular economy only works when everyone — customers, brands, and the planet — wins.

EU Textile EPR Is Now Law — Here’s What Retailers and Brands Need to Do Next

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All articles from Tim Lee

EU Textile EPR Is Now Law — Here’s What Retailers and Brands Need to Do Next

Reporting in from Europe: sustainability’s next phase is already here

Bring receipts: the moment effort counts

Purpose Before Payoff: How Retailers Can Reward Circularity Without Losing Its Meaning

Retailers: The Missing Link in the Circular Economy

Utilitarian Launches in the Netherlands: Scaling Circular Retail Together

5 Metrics That Make or Break ROI in In-Store Take-Back Programs

Utilitarian live in first Runnersworld and Intersport stores in Europe

Scaling Circularity Through Customer Data

Why Australia’s Circular Economy Laws Demand Retailer Action Now

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