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Accelerating the Circular Economy

One Customer at a Time

Founded in 2022 in Australia, led by CEO Tim Lee - Utilitarian is a specialist technology company dedicated to closing the customer gap in the circular economy.

Today, with headquarters in Sydney and a second base in Rotterdam, we work with leading brands and retailers to transform returns into loyalty, impact, and actionable data.

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Trusted by Leading Brands, Retailers and Leaders in the Circular Economy

From global sports retailers to national recycling programs, we work with partners who share our commitment to sustainability and measurable impact.

Tim Lee – Co-Founder & CEO

"The missing R in circularity is relationship. My mission is to make the right thing the easy thing — so customers, brands, and the planet all win."

Tim founded Utilitarian in 2022 to close one of the biggest gaps in the circular economy: connecting customers to the afterlife of products. With a background in Australia’s leading sustainability initiatives and a bold expansion to the Netherlands in 2024, he combines specialist insight with a drive to make adoption and data capture simple, actionable, and commercially valuable.

Passionate about scalable sustainability and innovation that works with — not against — existing systems, Tim leads Utilitarian’s mission to turn circularity from a siloed initiative into a seamless part of brand and business strategy.

Circularity, Made Simple.

Connect with Tim on LinkedIn
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From Sydney to Rotterdam

Australia

Serving leading retail and recycling partners 

Europe

Based in Rotterdam, working with forward-thinking brands and local innovation hubs.
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“Our mission is simple: connect customers to the cycle.

By blending innovation, deep expertise, and a laser focus on the customer experience, we help brands capture the data they need to meet compliance, drive loyalty, and achieve real sustainability outcomes.”