If your pitch is "we collect, we process, here's your weight report" — it's the same pitch as everyone else. And your retail clients know it. The moment a cheaper competitor appears, or volumes drop, there's nothing holding them to you.
Utilitarian gives you something no other recycler can offer: a consumer engagement platform that turns your retail client's take-back programme into a customer acquisition channel. When you provide that, switching you out becomes the thing they can't do.
EPR and CSRD are pushing every major retailer towards take-back — which means more volume, but also more competition for that volume. More recyclers bidding on the same contracts. More pressure on price per kilo as the only differentiator retailers can evaluate.
If your value proposition is logistics and processing, it's a race to the bottom. The recyclers who survive that race are the ones who create switching costs their retail clients are unwilling to bear.
Without Utilitarian, the only question is: "Is there a cheaper recycler?" With Utilitarian embedded in their programme, the question becomes: "What do we lose if we switch?" — and the answer is their customer engagement platform, their email acquisition channel, and their CSRD data layer.
A competing recycler quotes 8% lower per kilo. Your retail client starts the evaluation. With a standard recycling service, that evaluation has one variable: cost.
With Utilitarian embedded in your service, they're also evaluating: 22,500 email subscribers per year. Their CSRD reporting data trail. Their customer loyalty programme. Their repeat visit metrics. Their discount redemption data.
That's a conversation-stopper. The 8% saving doesn't cover what they'd lose.
Once the retention mechanism is clear, the operational improvements become table-stakes bonuses. Better intake data, automated tracking, simplified reporting.
Each take-back comes with brand, model, category. You know what's in the box before it arrives.
Automated box allocation per store. Track volumes, collection schedules, and processing status from a single dashboard.
Weight and volume reporting structured for your retail clients' EPR submissions. Reduces manual admin at both ends.
"Utilitarian gives us something to offer retailers that none of our competitors can match. It's not just a take-back service anymore — it's a growth programme for their business, powered by our recycling operation."Danny Pormes · FastFeetGrinded
We'll walk through how the platform works alongside your existing operation, and help you frame it for your current retail clients.
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