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Tim Lee
by Tim Lee
on Mar 3, 2026 12:56:41 AM

"Our sustainability strategy is focused on repair." I hear this regularly from brand sustainability teams — and I understand the appeal. Repair is tangible, visual, and easy to communicate. A ...

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Repair Gets the Spotlight. Take-Back Gets the Leftovers. That's a Problem

The take-back counter is outperforming your paid social. You just haven't captured it yet.

The Economics of Waste: How Fashion Normalised Destruction — and Why Brands and Retailers Now Share the Burden

Scaling Impact Means Getting Over the Consumption Dilemma

Turning In-Store Shoe Take-Back Into Customer Connection: A Case Study from the Netherlands

The Final Shift: Circularity as Operating Model

Reuse vs Waste: Decide Where It Goes — and Prove It

Take-back that customers actually use

Build the product data spine now — or chase fixes later

2026: the year Europe’s textile circular economy gets real

EU Textile EPR Is Now Law — Here’s What Retailers and Brands Need to Do Next

Reporting in from Europe: sustainability’s next phase is already here

Bring receipts: the moment effort counts

Purpose Before Payoff: How Retailers Can Reward Circularity Without Losing Its Meaning

Retailers: The Missing Link in the Circular Economy

Utilitarian Launches in the Netherlands: Scaling Circular Retail Together

5 Metrics That Make or Break ROI in In-Store Take-Back Programs

Utilitarian live in first Runnersworld and Intersport stores in Europe

Scaling Circularity Through Customer Data

Why Australia’s Circular Economy Laws Demand Retailer Action Now

From Australia to Rotterdam: Lessons from Scaling Circularity Across Continents

Closing the Most Overlooked Gap in Circularity: The Customer

Why the Circular Economy Needs Better Defaults, Not More Awareness