Utilitarian exists to close the customer gap in the circular economy — turning product take-back from a cost centre into a customer acquisition channel.
Every year, millions of products reach end-of-life. Customers want to do the right thing. Retailers want the data. Recyclers want the volume. But nobody connects the dots.
Utilitarian bridges that gap. We give retailers a tool that captures emails, rewards customers, and tracks product data — turning a logistics cost into a marketing channel.
Tim founded Utilitarian in 2022 after seeing the same gap everywhere: customers handing in old products, and retailers losing them at the counter. No email, no data, no follow-up. Just a box shipped to a recycler.
What followed was two years of deep research — building, piloting, and pressure-testing circular solutions across two continents. Tim worked through the full complexity of digital product passports, extended producer responsibility, and the real-world barriers to adoption that most companies only encounter after launch.
That process led to a critical insight: the industry didn't need more complex technology. It needed a simpler entry point — one that delivered immediate commercial value while generating the data that compliance frameworks demand. Utilitarian's current platform is the result of stripping everything back to what actually works at the store counter.
"The missing R in circularity is relationship. My mission is to make the right thing the easy thing — so customers, brands, and the planet all win."
Utilitarian's platform didn't start as a simple tool. It became one — after years of deep work across the full complexity of circularity.
Most companies building circular solutions start with what they think the market needs. We started by learning what actually gets adopted — and what doesn't. That foundation shapes everything we build.
One conversation. Let's see if it's a fit.
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