Tim Lee
Tim Lee founded Utilitarian to solve a challenge he saw again and again — brands and retailers wanting to meet their sustainability goals, but missing the connection with the customers who could help them get there. Starting in Australia and now based in the Netherlands, Tim has spent years learning how to make the “right thing” the easy thing, building systems that turn product returns into loyalty, measurable impact, and real data. He’s passionate about working with the system, not against it, and believes the circular economy only works when everyone — customers, brands, and the planet — wins.