All articles from Tim Lee

Circular Economy

• Sep 15, 2025 11:45:13 AM

Tim Lee

Tim Lee founded Utilitarian to solve a challenge he saw again and again — brands and retailers wanting to meet their sustainability goals, but missing the connection with the customers who could help them get there. Starting in Australia and now based in the Netherlands, Tim has spent years learning how to make the “right thing” the easy thing, building systems that turn product returns into loyalty, measurable impact, and real data. He’s passionate about working with the system, not against it, and believes the circular economy only works when everyone — customers, brands, and the planet — wins.

Utilitarian Launches in the Netherlands: Scaling Circular Retail Together

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All articles from Tim Lee

Utilitarian Launches in the Netherlands: Scaling Circular Retail Together

5 Metrics That Make or Break ROI in In-Store Take-Back Programs

Utilitarian live in first Runnersworld and Intersport stores in Europe

Scaling Circularity Through Customer Data

Why Australia’s Circular Economy Laws Demand Retailer Action Now

From Australia to Rotterdam: Lessons from Scaling Circularity Across Continents

Closing the Most Overlooked Gap in Circularity: The Customer

Why the Circular Economy Needs Better Defaults, Not More Awareness

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