For Retail Marketing & CRM Teams

Cost per email — by channel

Take-back (Utilitarian) €2.72–3.98

Paid social €12.25

On-site popups €18–24

Loyalty programmes €25–31

Sources: WordStream 2025, DMA UK 2024, Utilitarian programme data

Revenue captured per take-back customer today. No email, no data, no follow-up. Every take-back is a missed first-party data point.

Per email acquired through paid social, popups, and loyalty — none of which tells you what brand, model, or category the customer uses.

No other acquisition channel tells you what brand, model, and category the customer actually uses. Take-back does.

Average annual value per email subscriber in retail. Each take-back email is a high-intent subscriber you're currently letting walk away.

The Solution

Every email comes with first-party product data: brand, model, and category. No other channel gives you this.

Email capture with product data

Every subscriber comes with brand, model, and category data. Segment by what customers actually own — not just what they clicked on.

CRM-ready data

Subscriber and product data is structured for easy import into your existing CRM. We work with you to ensure the data fits your segmentation and campaign workflows.

Purchase analytics

Track redemption rates, conversion from take-back to purchase, and subscriber lifetime value. Prove ROI to your CFO with real numbers.

Branded experience

Your brand, your look, your messaging. The customer sees your take-back programme — not ours. White-label or co-branded, your choice.

20-second customer flow

QR code → email → reward. No app download. No account creation. Deploys with a poster refresh — no hardware or IT project required.

Sustainability that scales through commercial value

When take-back generates measurable marketing ROI, it earns ongoing budget — not just a one-off CSR allocation. That's how circular programmes grow from pilot to infrastructure. Your ESG team gets auditable data; your marketing team gets the channel that funds it.

"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well in terms of building loyalty and repeat visits."

Rowen Slagter-Pormes · Management, RunnersWorld Hoorn

"The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs."

Ron Bruinenberg · Retail & Expansion, EK Netherlands

"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."

Wim · Entrepreneur, Intersport Ermelo

"Our sustainability strategy is focused on repair."

Repair and take-back serve different moments in the product lifecycle. Repair extends the life of products that still have one. Take-back captures the customer relationship when a product reaches end-of-life — which every product eventually does, including repaired ones. The two programmes are complementary, and take-back data can actually inform which products and categories benefit most from repair investment.

"We already have a take-back programme — do we really need a platform?"

If you're capturing emails and product data at the point of take-back, great — most retailers aren't. Typically the product goes to a recycler and the customer walks away without any data exchange. Our platform is the layer that turns that logistics moment into a marketing touchpoint.

"How does this connect to our CRM?"

The data is structured and export-ready, designed to fit into your existing CRM and segmentation workflows. We work with your team to ensure the format matches what you need — whether that's a direct feed or a regular structured import.

"What happens to the products after take-back?"

Most retailers already have a recycling partner — and we work alongside them. The platform captures customer data at the point of take-back; your existing recycler continues to handle processing. If you need a recommendation, we can connect you with trusted partners. We do require that recycling partners meet responsible processing standards — ethical circular outcomes are a condition of working with us, not an optional extra.

"How do we prove ROI to the CFO?"

Compare your current cost-per-email to €2.72–3.98. Multiply the subscribers you'll capture by €40+/year (the DMA benchmark for retail email subscribers). The maths speaks for itself — and we give you a dashboard that tracks it in real time.

"Is this a sustainability project or a marketing project?"

Both — and that's the point. Sustainability programmes that can't demonstrate commercial value struggle to get budget beyond the pilot phase. When take-back delivers measurable marketing ROI, it earns recurring investment. That's how circular infrastructure actually scales — not through goodwill, but through proven returns that justify expanding the programme.