ROI Calculator

What is your take-back programme leaving on the table?

Most retailers running in-store take-back measure kilograms collected. They're sitting on a data goldmine and don't know it. See your numbers in 60 seconds.

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Your situation

A few quick questions so we can tailor your results.

Do you currently run a take-back or recycling programme in-store?
Yes, we do
No, but planning to
No
What do you collect?
Shoes
Clothing
Electronics
Mixed / Other
What do you currently spend on collection/recycling per store per month?
EUR / mo

Your numbers

Three inputs. We'll use industry benchmarks for everything else.

How many stores?
Include all locations where take-back happens (or would happen).
stores
Take-backs per store per month
How many items does each store collect monthly? Estimate is fine.
/ month
Average order value
Your typical transaction size. We default to a sporting goods average.
EUR

The value gap

Here's what your take-back programme could be generating — beyond kilograms.

What each channel actually captures
Data signalLoyalty signupWebsite popupPaid socialTake-back scan
Customer email✓✓✓✓
Verified in-store visitPartial✕✕✓
Product brand identified✕✕✕✓
Product category & type✕✕✕✓
Product condition / end-of-life✕✕✕✓
Repurchase intent signal✕✕✕✓
Recycling feedstock data✕✕✕✓
EPR / CSRD reporting data✕✕✕✓
What you measure today
~kg / month
total weight collected — no breakdown
0
customer emails captured
None
brand or product mix visibility
With Utilitarian
-
verified emails per month (with product data attached)
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annual subscriber value
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purchase conversion margin (annual)
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product data points per year (brand, category, condition)
Annual value you're leaving on the table
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Take-back scan
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cost per email (+ product data)
Paid social
EUR 12+
cost per email (email only)
Website popup
EUR 18-31
cost per email (email only)

These numbers look too good? Good — you should question them.

This calculator uses 3 inputs and 7 industry benchmarks. It's designed to show the shape of the opportunity, not replace your business case. In a 20-minute walkthrough, we stress-test your results against 15+ variables — your actual redemption rates, customer data, store footprint, and margin structure. Same model, sharper inputs, no cost.

See what our pilot retailers actually measured Book a walkthrough — we'll build your custom model
Assumptions used in this model:
Email capture rate: 75% of take-backs · Discount per redemption: EUR 10 (5.3% of AOV) · Discount redemption rate: 20% · Email-to-purchase conversion: 20% (high-intent in-store segment) · Gross margin: 45% · Annual email subscriber value: EUR 40 (DMA/Litmus 2024) · Platform pricing: based on store count volume bands.

These are industry benchmarks. Your actual results will depend on your customer base, product mix, and engagement strategy.

Get your personalised report

We'll generate a branded PDF with your ROI model and data signal comparison that you can share with your team.

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