The App

A QR code. A 20-second interaction. Four stakeholders served.

No hardware. No app download. No IT integration required to start. The customer scans a QR code on a poster, AI identifies the product, email is captured with consent, and a reward is issued. White-label by default — your brand, not ours.

20s
Customer interaction
92%
AI identification accuracy
€1–3
Cost per email captured
4 wks
To deployment
How it works

The customer journey — on their own phone, in 20 seconds

The customer scans a QR code on a poster near the collection point. Everything happens on their phone — no app download, no staff involvement. The store team continues as normal.

1
Scan QR
Poster in-store, mobile web
No app download required
2
Snap photo
AI identifies the product
Brand, model, category
3
Enter email
GDPR-compliant opt-in
Explicit consent, timestamped
4
Get reward
Discount issued instantly
Voucher, loyalty points, or credit
5
Hand in product
As they already do
Nothing changes for store teams
Product identification

AI that works on worn products, not catalogue images

92%
Identification accuracy on live deployments
Trained on worn, scuffed, faded products as they actually look when customers bring them back. Not pristine marketing shots. The customer takes a photo on their phone and the system identifies the brand, model, and product category.
✓Works on worn, dirty, and damaged products
✓Brand and category identification from a single photo
✓Customer confirms — human-in-the-loop for accuracy
✓No barcode or label scan required
✓AI model adapted for each retail partner
What it captures

Every take-back generates a structured record

Consumer identity
Email with explicit opt-in, timestamped, GDPR-compliant. Ready for CRM.
Product data
Brand, model, category via AI photo recognition. 92% accuracy on worn products.
Store & date
Location-stamped. Store-level reporting from day one.
Circular outcome
Tracked from consumer handover to recycler. Auditable chain of custody.

All data is exportable via CSV or API. Structured for CRM integration, CSRD reporting, and EPR compliance — not locked in a proprietary system.

White-label by default

Your brand on every screen. Ours nowhere.

The customer sees the retailer's brand throughout — on the mobile flow, the thank you email, and the reward. Utilitarian runs the infrastructure. The retailer owns the relationship.

Branded mobile flow
Retailer logo, colours, and messaging on every screen the customer sees. No Utilitarian branding.
Branded emails
Thank you email comes from the store with their branding, their reward, their website link.
Configurable rewards
Discount codes, vouchers, loyalty points, or charity donations. Each retailer sets their own incentive.
Multi-store, multi-brand
One platform instance supports multiple retail brands, each with their own branding and reward configuration.
Deployment

Four weeks to live. No IT project.

Week 1–2
Programme setup
Branded flow, reward configuration, AI model adapted for your product range, dashboard access.
Week 3–4
Go live
Poster artwork, QR codes live, store team briefed (10 minutes).
Store setup
A poster with a QR code
No hardware, no app installation, no IT integration.
Staff training
None required
Customer self-serves. Store teams continue as normal.
4 weeks
To deployment
0
Staff training hours
3–1,500
Store scalability
Beyond the store

Take-back at events, races, and pop-ups

The same platform, deployed anywhere

Marathon expos, brand activations, community runs, pop-up events. The QR-driven flow works anywhere a poster can be placed. Capture take-backs, emails, and product data at events where your customers are already gathered — then route everything to the same recycler and CRM.

Same flow
QR + mobile web
Same data
Email + product + outcome
Zero setup
Print poster, go live

See what your stores will generate

Explore a live sample dashboard built from real pilot data.

View Sample Dashboard → Calculate Your ROI →