For Retail Leaders & Commercial Directors

You're already running take-back. Right now it's a cost line. It doesn't have to be.

One poster per store. A 20-second customer interaction. Your marketing team gets a new email channel. Your ESG team gets CSRD-ready traceability. No new budget line.

The commercial reframe

Take-back is a compliance obligation. It's also the most overlooked acquisition channel in your stores.

EPR and CSRD requirements mean retailers are running take-back programmes regardless of commercial case. The question isn't whether to run take-back. The question is what you get back from a moment you're already bearing the cost of.

Without Utilitarian

✗ Customer data lost at the counter
✗ No incentive issued, no loyalty signal
✗ Weight figure only
✗ Compliance cost with no return

With Utilitarian

✓ Email + product data captured
✓ Discount issued, repurchase triggered
✓ Product-level traceability, CSRD ready
✓ Compliance cost becomes acquisition budget

22,500
Emails per year (50 stores)
With brand and category data
€1–3
Cost per email, all-in
Product data attached
4 weeks
To deployment
No IT integration needed
What retailers say
"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well."
Rowen Slagter-Pormes
Management, RunnersWorld Hoorn
"The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out."
Ron Bruinenberg
Retail & Expansion, EK Netherlands

Questions retail leaders ask

My stores are already stretched. We can't add more work.
Store teams don't do anything differently. The customer scans a QR code on a poster, self-serves on their phone, and hands in the product as they already do.
How does this scale to 100+ stores?
No hardware, no app, no per-store configuration. Scaling from 3 to 1,500 stores means printing more posters.
Is this a sustainability project or a marketing project?
It's both. One interaction delivers an email subscriber for marketing and auditable take-back data for ESG. You don't need two budgets or two programmes.

See the business case for your store network

One conversation. Let's see if it's a fit.

Book a Demo →